Reasons Why South Africa is so Attractive for Business Tourism

South Africa has emerged as the top business tourism destination in Africa due to its business friendly policies, massive size of MICE travel industry, lucrative destinations, best trade shows and meeting venues, budget friendly options, and better infrastructure compared to other African countries.

As a director of meetings and event planning for your company or someone who is responsible for choosing the best MICE travel destination, you will probably go through a lot of countries to find the best bet.

Amid this struggle, let me tell you that South Africa is an exceptionally attractive MICE travel destination.

And here are the statistical facts to show this claim:

    • South Africa is ranked number 1 in Africa and 34th globally for MICE destinations.

    • The MICE industry in South Africa is worth an estimated $6.2 billion annually.

    • The MICE industry in South Africa employs over 250,000 people directly and indirectly.

    • The MICE industry in South Africa contributes 9.4% to the country’s GDP.

South Africa emerges as a highly attractive option for MICE travel, offering a unique blend of infrastructure, natural beauty, cultural richness, business opportunities, professional services, and safety measures. 

Thus this incredible business tourism destination provides a unique opportunity for Directors of Events and Planning of any company wanting to arrange an international business tour to South Africa.

Here are the top reasons why South Africa is the attractive destination for business tourism:

Good Infrastructure and Accessibility

South Africa boasts a well-developed infrastructure that facilitates seamless MICE travel. The country’s modern airports, extensive highway networks, and efficient public transportation make it convenient for attendees to navigate and reach their destinations. 

This is important since many African countries do not possess good infrastructure, which makes MICE travel difficult and expensive in such localities.

Breathtaking Landscapes

As someone who has to choose the international meetings and conference venue for your company, you must know that the stakes are high when you choose any destination.

A simple mistake could be catastrophic, and the meetings and conferences fail to achieve desired results.

As MICE travel involves extracurricular activities in the off time, you have to choose a destination that offers a mixture of natural wonders and business incentives.

And South Africa is exactly that destination.

One of the most enticing aspects of South Africa is its breathtaking natural beauty and diverse landscapes.

From the pristine beaches along the coastline to the majestic mountains and wildlife reserves, the country offers a wealth of picturesque settings.

Your employees will marvel at iconic landmarks such as Table Mountain, embark on safari adventures in the renowned Kruger National Park, or indulge in the scenic beauty and exquisite wines of the Cape Winelands. These natural wonders not only enhance the overall experience but also provide opportunities for outdoor activities and team-building experiences amidst stunning surroundings.

Cultural Richness and Diversity

South Africa’s multicultural society and rich history make it a captivating destination for MICE travel. Research suggests that many businesses go on MICE travel just primarily to experience the cultural richness of the host place.

In South Africa, you will get the best cultural experience that will make your employees crazy. They will explore diverse cuisines, visit historical sites like Robben Island, or engage with local communities through responsible tourism initiatives are all part of the cultural experience in South Africa. 

If you have planned an international business meeting, you must be aware that these events can open new doors of connectivity.

This means that your company will get new business opportunities in Africa after attending a MICE travel event.

And this means more money for your business.

South Africa’s position as a major economic player in Africa presents ample business opportunities for MICE travelers.

The country offers a thriving business environment, attracting international companies and industries.

Attending MICE events in South Africa provides an ideal platform for networking, forming partnerships, and exploring collaborations with local businesses. The strategic location of South Africa for international trade, coupled with its established industries in finance, technology, mining, and more, further enhances the potential for fruitful business connections and ventures.

Professional Services and Event Support

South Africa boasts a range of professional services and event support to ensure the success of MICE events.

And this is exactly what you would want as someone who is responsible for making a decision about a MICE travel destination.

You will be surprised to know that event management companies and destination management services are readily available to assist organizers with every aspect of planning and executing their events in South Africa.

From selecting the ideal venue to managing logistics and crafting engaging programs, local professionals bring expertise and efficiency to the table.

Affordable Accommodation and Services

As a MICE travel destination decision maker, you must be well aware that budget is the biggest thing to consider in any international business trip.

South Africa boasts a wide range of accommodation options that cater to different budgets, making it affordable compared to other African nations. From luxury hotels to budget-friendly guesthouses and lodges, the country offers a diverse selection of accommodations that can accommodate various price points.

Diverse and Cost-Friendly Attractions

South Africa is renowned for its diverse range of attractions, many of which offer cost-friendly options for MICE travelers. Whether it’s exploring the iconic Table Mountain in Cape Town, visiting the vibrant cultural neighborhoods, or embarking on a safari adventure in the renowned Kruger National Park, there are attractions to suit various budgets.

And this is what you want to have as a MICE travel planner. You need a place that can give you the best mix of affordability and diversity.

South Africa’s national parks and nature reserves offer affordable entry fees, allowing attendees to experience the country’s rich wildlife and natural beauty without breaking the bank.

This accessibility to diverse attractions at reasonable prices adds value to the overall MICE experience.

Rising Attraction in International Trade Shows

There is a new trend as well that Directors of meetings and events must know. That is to send the company representatives to trade shows in South Africa.

  • South Africa is enjoying a lucrative position in the world of trade shows for the following reasons.
  • Access to Emerging Markets
  • Networking and Business Opportunities
  • Showcasing Products and Services
  • Market Intelligence and Industry Insights
  • Supportive Business Environment
  • Post-Event Tourism Opportunities

But you might wonder what are the famous MICE travel destinations in South Africa that are making everyone crazy.

Here is the list:

MICE Travel Destination What’s in the Store?
Cape Town Cape Town offers stunning landscapes, vibrant culture, and world-class facilities. It is home to the CTICC and iconic landmarks such as Table Mountain.
Johannesburg Johannesburg is a bustling metropolis with a thriving business district. It houses the Sandton Convention Centre and offers a wide range of hotels for MICE travelers.
Durban Durban is a coastal city known for its warm climate, beautiful beaches, and the ICC. It is easily accessible and offers a vibrant culinary scene and cultural attractions.
Sun City Sun City is a unique destination that combines entertainment, leisure, and conference facilities. It offers a variety of accommodations and amenities for attendees.
Port Elizabeth Port Elizabeth is a coastal city with a scenic coastline and nature reserves. It has the Boardwalk Conference Centre and a warm, welcoming atmosphere for MICE travelers.
Kruger National Park Kruger National Park is a renowned wildlife reserve offering private game reserves with luxury lodges and conference facilities. Participants can enjoy productive meetings and then embark on safari adventures in the African bush.
Pilanesberg National Park Pilanesberg National Park is a safari destination near Sun City, combining game viewing opportunities with conference amenities. MICE travelers can experience wildlife encounters and enjoy the leisure and entertainment options at the nearby resort.
Madikwe Game Reserve Madikwe Game Reserve provides an exclusive safari experience with luxurious lodges and conference facilities. The reserve’s excellent game viewing and breathtaking views create an inspiring atmosphere for MICE events.
Sabi Sands Game Reserve Sabi Sands Game Reserve offers high-quality safari experiences and luxurious accommodations. Lodges within the reserve provide conference facilities, allowing business leaders to conduct productive meetings surrounded by Africa’s iconic wildlife.

Now let’s look at some of the MICE travel packages in South Africa that you can enjoy right away.

Cape Town

Luxurious Residency
  • State of the art conference and meeting venue
  • Table Mountain Cableway experience
  • City tour including a visit to the V&A Waterfront
  • Gala dinner with panoramic city views

Johannesburg Business & Wildlife

Luxury Residency in Johannesburg
  • City tour of Johannesburg, including visits to cultural landmarks
  • Safari drive in Pilanesberg National Park
  • Game drives and guided bush walks in Pilanesberg for team-building and wildlife encounters
  • Luxurious Farewell dinner

Durban Beach Conference & Relaxation

Beachfront resort in Durban
  • Conference followed by a beachside networking session
  • Relaxation and wellness activities, such as spa treatments and yoga sessions
  • Beach activities
  • Sunset cruise along the Durban coastline

Or Design Your Custom Package for a MICE travel in South Africa.

That too at a flat 20% discount till independence day (July 4th).

What’s your Reaction?
Subscribe To Our Newsletter
Get latest blog posts, tips, & travel guides.
Subscribe To Our Newsletter
Get latest blog posts, tips, & travel guides.